With a love for international skincare regimens and products, Dinn spent years experimenting, comparing and sifting through tons of products but was unable to find a consistent line that met her needs: a high-quality line, that used clean yet powerful ingredients, allowing for easy-to-maintain routines while being formulated with her complexion in mind.
This struggle ignited her skincare journey and she soon realized there was a void in the industry: a misconception that skincare is gender-specific, that many mainstream formulations underrepresent people of colour, and that sought out brands lack accessibility in international countries.
As a result, Glow’rious Routine was born - We challenge the mainstream conception of skincare while creating a space for people to authentically express themselves. We celebrate your personal routine without borders and limitations.
No more tedious, time-consuming regimens!
Our products help cut down your skincare routine with highly effective, essential multi-purpose products that are easy to adjust to your skin's needs resulting in healthy, illuminating, glowing skin.
Our Brand Ethos
People & Planet
We are committed to the people, culture, and environment we source from. Providing skincare that does not cost the environment while thinking and acting sustainably wherever possible.
Upholding the highest uncompromising standards of integrity in everything we do and touch. We are committed to delivering safe ingredients, cruelty-free testing, high quality, and accuracy.
We exist to help our community achieve healthy skin. We make every decision and measure every outcome based on how well it serves our customers.
Everything and anything is possible, we never settle. Using good judgment, we challenge the industry norms and even our ideas of what’s possible to better meet the changing needs of our customers.